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14 Jul, 2011

“App Yap” Contest to Find Best App for Youth Travel

There are over 17,000 travel apps on the market today, but which one of these apps is the best? The World Youth & Student Travel Conference (WYSTC) aims to find out.

(PRWEB) July 14, 2011 — The World Youth & Student Travel Conference (WYSTC) and its 2011 marketing partner Internet Advantage are organising the first annual App Yap Contest to find the best travel app in the youth travel industry.

They are looking for apps that help young travellers in their journeys, from inspiration to planning to saving memories. The winning app will enhance the traveller’s experience and stand out from other travel apps with its original, youthful design, easy to use navigation, user-centric focus and hopefully, a bit of fun.

The contest is open to all; however, only one app submission is permitted per company. The winning app must be suitable to use before, during or after travelling. The app should be aimed at young individuals (under 35 years old), a group of young travellers or those who organise or provide travel services for young travellers.

In line with young traveller’s heavy use of social media, the App Yap Contest is being promoted on social media channels such as the new WYSTC Facebook page, the WYSTC Twitter account and WYSE Travel Confederation’s Linkedin Group.

The Top 10 Finalists will have the chance to present their app at the World Youth & Student Travel Conference in Barcelona from 20 till 23 September 2011in front of 800 delegates looking to find new features for their travel companies. WYSTC attendees are decision makers, holding senior-level positions in youth travel companies from over 80 countries around the world: CEOs, owners, partners, presidents and directors.

The winner of the App Yap Contest will receive a prize worth over 5000 EUR:

(x) Two free registrations to WYSTC 2012 (worth 3200 EUR)

(x) Online marketing services provided by Internet Advantage (to a value of 2000 EUR)

(x) The winner will present the app in a live webinar for the WYSE Travel Confederation community

(x) Plenty of free publicity and recognition for being the best app in the youth travel industry

Voting will begin online in mid-July and run until midnight CET 22 September 2011. Entries must be received by midnight CET 31 August 2011. The winner will be announced at the Industry Awards Luncheon on Friday 23 September, the closing day of WYSTC.

Conference Director Michael Palmer enthused, “We are all very energised by the launch of the App Yap Contest. The benefits for the winning company are tenfold. Not only will they receive valuable exposure and increased usage of their app, they will also be able to interact with other youth travel mobile app creators. And of course, the winner will gain recognition as a technology savvy company by earning the title ‘The provider of the best in youth travel mobile applications,’ which they can use to further market their app.”

Companies entering the App Yap Contest might also by interested in participating in the Showcase of Online Travel Companies on Wednesday 21 September at the Evening Networking Reception held in the MuseuNacionald’Art de Catalunya (MNAC). This will be a high-profile platform for companies to promote their services to hundreds of potential new partners in a unique atmosphere. Delegates attend WYSTC in order to develop creative marketing and distribution channels, tap into new markets and discover the latest in youth travel trends.

WYSTC is the essential global youth travel industry event for organisations that offer products or services to travellers in their teens, 20s or early 30s. This year, WYSTC will be held at the Palau de Congressos de Catalunyain Barcelona, Spain from 20–23 September 2011.  More information can be found at http://www.wystc.org.

Industry and event news can also be tracked here. Attendees and supporters are free to use WYSTC banners in their marketing in order to promote the event or App Yap Contest. Images are available online.

Internet Advantage is WYSTC’s marketing partner in 2011. An online marketing company based in Spain, they specialise in the travel and education industries and offer online marketing services such as SEO assistance in seven languages.