25 Aug, 2011
R$2.4 billion of Hotel Investments for World Cup 2014
With all eyes set firmly on 2014, the year when Brazil will host the FIFA World Cup football competition, the industry is forecasting investments of R$2.4 billion to build 92 new hotels in the 12 cities that will host the tournament.
The figures come from a study carried out for the Folha de S.Paulo by Jones Lang LaSalle Hotels, and could still increase substantially. Plans announced so far in São Paulo, for example, call only for the renovation of a 126-room hotel. The recovery following the 2008 crisis means that the city has raised hotel occupancy rates and is once again attracting the attention of investors.
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