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24 Aug, 2011

Tweet revenge at last for shoppers with complaints

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August 24, 2011 — CONSUMERS are increasingly turning to Twitter and Facebook to vent their frustrations at having their complaints ignored as online activism becomes a powerful tool forcing businesses to fix unresolved issues.

The consumer group Choice said its members were using social media to air their complaints, which was encouraging businesses to monitor what people were saying about them and as a result, rectify complaints more quickly.

Ingrid Just, a spokeswoman for Choice, said consumers were finding that Twitter and Facebook were successful in getting results after receiving the cold shoulder from customer service departments or generic email responses.

Via: Tweet revenge at last for shoppers with complaints.