12 Dec, 2013
Marketing Modi: The product that the PM hopeful sells best is himself : Jug Suraiya’
Even as the Congress party`s Akbar Road headquarters were shrouded in gloom following the results of state elections, the business community, not just in India but across the world, celebrated what was seen as a step forward for Narendra Modi in his march to claim the prime ministerial gaddi in Delhi. Indeed, even before the elections a multinational bank had in its official report endorsed Modi`s candidature as PM as being good for India`s investment climate, which has been suffering from a `policy paralysis` on the part of the incumbent government.
In contrast to the Congress-led UPA government, the BJP and, in particular, its prime ministerial hopeful, Narendra Modi, are seen as being more business-friendly. Is the BJP`s ‘business-friendly’ image justified? Yes and no. Or rather, no and yes.
Read the rest: Marketing Modi: The product that the PM hopeful sells best is himself by Juggle-Bandhi : Jug Suraiya’s blog-The Times Of India.
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