12 Mar, 2014
FREE Download: ASTA reports strong growth in profitable travel agencies
Alexandria, VA, March 11, 2014 (ASTA news release) – The American Society of Travel Agents (ASTA) released its 2014 ASTA Agency Profile, which revealed that two-thirds of ASTA member agencies reported a profitable year in 2013, which is a ten percentage point increase over 2011 and 2012. In addition, agencies reporting that they just “broke even” decreased.
“This is truly great news,” said ASTA CEO Zane Kerby. “Once again travel agencies have shown their resilience and ability to adapt to a constantly changing marketplace.
The Profile also demonstrates the growth of agencies at both ends. The percentage share of agencies with sales less than $1 million and agencies with sales greater than $50 million have increased by over 100 percent, yet all the size categories in between have declined. This data confirms the consolidation that has occurred over the past decade. It also shows growth opportunities that exist for small retail and independent travel agents.
The Profile provides details on agency sales, sales mix, location and business model. Also covered is average number of employee and ICs and percentage of employees telecommuting. ASTA thanks the Greater Fort Lauderdale Convention & Visitors Bureau for sponsoring the 2014 ASTA Agency Profile.
This survey was conducted with a research panel of ASTA agencies, the ASTA Research Family. The panel is comprised of a representative sample of ASTA member travel agency owners and managers. The report indicates a 95-percent confidence with an error rate +/- 4 percent.
The ASTA Agency Profile report can be downloaded at no charge by clicking here: ASTA.org. A follow-up report, the ASTA Travel Agency Sales & Revenue Trends, will be available in a few weeks with more detail on sales and revenue growth for full-year 2013.
For further information about the profile, please contact Melissa Teates, ASTA’s director of research, at mteates@asta.org.
Loading ...
Liked this article? Share it!