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17 Mar, 2015

Skyfii’s Wi-Fi watching you shop in Westfield — Sydney Morning Herald

Data services company Skyfii has secured long-term contracts to supply and manage guest Wi-Fi in more than 20 Westfield shopping centres, as well as the the up-market MLC Centre in Sydney. It had previously inked deals with other big Sydney malls including the Queen Victoria Building and the Strand Arcade, Galeries Victoria, Chifley Plaza, World Square, Market City and the Rouse Hill Town Centre in Sydney.

When consumers register for and access Skyfii’s free Wi-Fi service, the company tracks their shopping behaviour, internet and social media use in real time, including the time they spend in stores and the websites they browse while shopping.

It uses this data to send marketing messages and direct email offers on behalf of stores, and provides feedback to shopping centres and retailers on ways to attract and retain these customers and encourage them to spend more.

Read the rest: Skyfii’s Wi-Fi watching you shop in Westfield.