28 Dec, 2024
2025: Year of Thai Tourism History and Heritage
Presenting for the first time…
An unmatched series of lectures on the History and Heritage of Thailand, The Greatest Story in Global Tourism HiSTORY.
In 2025:
The Tourism Authority of Thailand and Thai Airways International will turn 65.
Vietnam will mark the 50th anniversary of the end of war.
The UN Sustainable Development Goals will have only four years before target date.
Donald Trump will again become President of the United States.
Competition for the tourism dollar will soar.
So will global geopolitical instability, conflict, insecurity.
The second quarter of the 21st century is looking even more dangerous than the first.
Travel & Tourism will become the bedrock of Thailand’s national security.
I repeat: National Security.
If another external shock strikes, tourism will be in deep trouble.
So will Thailand as a whole.
Making Travel & Tourism function as a national security safety net will require a totally new mindset.
Vaccinating it against risks and threats will become an overarching priority.
The main job of tourism leaders is no longer to create jobs.
But to save them.
The old Thai tourism business model will be invalid and irrelevant.
A complete overhaul is needed based on the new economic, political, social, cultural, demographic, commercial, technological and environmental realities.
We will need an “enlightened” leadership, not just old-school technocrats, bureaucrats and CEOs.
Studying the successes and failures of our rich tourism history and heritage is the best place to start.
Flashback….
Before 2019…
Thai Travel & Tourism rose to great heights.
Visionary leaders launched eye-catching marketing campaigns, created superb products ….
But they also made multiple mistakes.
Environmental degradation, socio-cultural disparities, land-grabs, sewage dumping, crime, sex-tourism…
Since 1981, I covered them both.
They comprise a learning curve par excellence to forge a new future for Thai, ASEAN, Asia Pacific and global tourism.
The insightful stories provide a balanced perspective.
Neither optimistic, nor pessimistic … but realistic.
They are designed to educate, enlighten and inspire decision-makers.
And build a better future for our children and grandchildren.
You can find more details about the range of topics and past lectures here.
A Compendium of Unmatched Lectures on Thailand: The Greatest Story in Global Tourism HiSTORY
Here is a compendium of earlier lecture engagements
Unmatched Lectures on Thailand: The Greatest Story in Global Tourism HiSTORY
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