14 Aug, 2012
Sex ratio influences choices made by men and women: study – Indian Express
In a study of about 600 people, when male college participants were told there was a scarcity of women on their campuses and in other areas of their lives, they were willing to pay USD 6.01 more on average for Valentine’s Day gifts and USD 278 more for an engagement ring than men who were not told of a supposed scarcity of the opposite sex.
“What’s always been interesting to me is people in the study are unaware that sex ratio has any affect on their preferences,” lead author Vlad Griskevicius, marketing and psychology professor from the University said.
“They just feel like an engagement ring should cost a particular amount, but they have no idea what’s causing them to feel that way,” Griskevicius said.
via Sex ratio influences choices made by men and women: study – Indian Express.
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