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15 Aug, 2012

Bargain with Big Brother: Facebook app to offer customer deals by spying — RT

A planned targeted advertising system can mine your Facebook pictures to identify you, and automatically check you in to a business you’re visiting. It will then offer you personalized deals and coupons, creators say.

­Dubbed ‘Facedeals,’ the system is the brainchild of advertising agency Redpepper, based in Nashville, Tennessee. It uses Wi-Fi-equipped cameras to compare the faces of people entering a business to photos uploaded to Facebook. Once a person is identified, a special offer based on whether they ‘liked’ the business, and how often, may be sent to their smartphone.

via Bargain with Big Brother: Facebook app to offer customer deals by spying — RT.