3 Jun, 2013
The Tables Turn: RT becomes first TV news channel to hit 1 billion views on YouTube
It’s official: RT is the first TV news channel to reach 1 billion views on the video-sharing website YouTube, beating its long-established rivals to the mark.
RT is the first dedicated news network to join YouTube’s elite “1 billion club”, dominated by comedy clips, music videos and entertainment shows produced by networks like BBC and CBS.
“We proved that the mass YouTube audience isn’t just about kittens and Justin Bieber. There’s real demand for serious news online delivered in the right way,” says RT chief online content editor Kirill Karnovich-Valua.
“It’s a massive landmark,” Google VP and Head of Content for YouTube Robert Kyncl commends RT’s achievement,attributing the network’s success to “learning and earning” its online viewer base.
Read the rest: RT becomes first TV news channel to hit 1 billion views on YouTube — RT News.
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