18 Feb, 2014

Value of Design and Creativity On Show at First Singapore Design Week, 10-16 March

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Singapore, Feb 17, 2014 – (ACN Newswire) – The inaugural Singapore Design Week (SDW) from 10 to 16 March 2014 will bring together a collection of over 50 local and international design activities at the National Design Centre and other venues. Organised by the DesignSingapore Council and supported by design associations and partners, the SDW will feature SingaPlural 2014 as the anchor event.

For the first time, there will be two major design trade platforms – the home-grown International Furniture Fair Singapore 2014, and the Paris-based MAISON&OBJECT ASIA – happening within the week. The SDW will also see the presentation of the first Singapore Good Design Award and Mark (SG-Mark).

Open to the design community, businesses, design students and the general public, the SDW will feature the annual Value of Design Forum and the inaugural Singapore Design Business Summit, where internationally acclaimed design thought leaders and business owners will share their experiences on how design value creation contributed to their business success.

Parents and pre-school educators can pick up tips on how to cultivate a sense of wonder and creativity in young children at the ManyWaysOfSeeing seminar and exhibition. Members of the public will also be able to experience the benefits of design in their everyday lives through Design Trails and exhibitions. The Design Larger Than Life and 30 LifeStories – irememberParks will feature interactive installations at Dhoby Ghaut Green and the National Design Centre.

“We are excited to collaborate with our design partners including the nine-member DesignS network of design associations, to bring together talent from our design community via the Singapore Design Week. As the national agency for design tasked to drive stronger use and appreciation of design, we believe the Singapore Design Week will be an effective platform to understand the value of design,” said Mr Robert Tomlin, Chairman, DesignSingapore Council.

“The multi-faceted SingaPlural 2014, organised by the Singapore Furniture Industries Council (SFIC) and in partnership with eight other network partners of DesignS, highlights and celebrates Singapore design. We hope the activities will inject greater vibrancy during the Singapore Design Week and allow more people to participate in the development of the design landscape in Singapore,” said Mr Simon Ong, Chairman of SingaPlural.

A complete listing of events and information on the Singapore Design Week may be found on www.designsingapore.org/SDW.

Open to the design community, businesses, design students and the general public, the SDW aims to raise awareness of good design, deepen the appreciation and understanding of design innovation and encourage the use of design for innovation and productivity. Through this platform, the DesignSingapore Council also hopes to enhance the synergy among our design partners, and in turn boost Singapore’s profile and attractiveness as a global city for design.

The Singapore Design Week will feature local and international design trade shows, conferences, showcases, exhibitions and workshops that span various design disciplines. Many of the activities will take place at the National Design Centre, the hub of SDW. These activities will also provide opportunities for business, international collaboration and knowledge exchange.

The anchor event of SDW is SingaPlural 2014, a dedicated platform to celebrate Singapore’s design talents across creative industries which includes the Singapore Design Business Summit and the Singapore Good Design Mark Exhibition. Other design events that are part of the SDW include the International Furniture Fair Singapore 2014, MAISON&OBJET ASIA 2014, Value of Design Forum, Design Thinking and Innovation workshops, Design Trails and Design Films. Visit www.designsingapore.org/SDW for more information.

The vision of the DesignSingapore Council is for design to differentiate Singapore from global competition. As the national agency for design, the Council’s mission is to develop the design sector, help Singapore use design for innovation and growth, and to make life better. The DesignSingapore Council is part of the Ministry of Communications and Information. More information about the DesignSingapore Council is available at www.designsingapore.org.

SingaPlural 2014 returns for a third edition from March 12 – 16 to showcase the best design elements from the multi-faceted creative spectrum – Advertising, Architecture, Urban Planning, Landscape Architecture, as well as Interior, Furniture, Graphic and Fashion Design. Organised by the Singapore Furniture Industries Council, SingaPlural 2014 is the anchor event of the Singapore Design Week and is held in conjunction with International Furniture Fair Singapore 2014/31st ASEAN Furniture Show, The Decor Show 2014 and Hospitality 360 Degrees.

Together with eight other network partners of DesignS, this week-long design celebration features Singapore’s very own home-grown talents across the creative industries. From Singapore EXPO to the new National Design Centre and the streets of downtown, local audiences and international visitors are in for a visual treat in March 2014 with installations and exclusively curated design spaces, symposiums, competitions and many other activities to engage and evoke their design senses.

SingaPlural 2014 is supported by the DesignSingapore Council, International Enterprise (IE) Singapore, Singapore Tourism Board and SPRING Singapore. The Singapore Design Week is presented by the DesignSingapore Council, a part of the Ministry of Communications and Information. For more information, please refer to www.SingaPlural.com; www.facebook.com/SingaPlural. Find us on Twitter (@SingaPlural) and Instagram (#singaplural).