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7 Apr, 2015

Drought-hit California launches public education campaign to cut water use by 25%

SACRAMENTO, Calif. April 02, 2015 –(BUSINESS WIRE)–On the heels of Governor Jerry Brown’s announcement yesterday of the first-ever statewide mandatory water reductions, Save Our Water – California’s conservation education program – is launching Keep Saving CA, a statewide public education campaign to help Californians make lasting and permanent reductions in the amount of water they use every day.

The Keep Saving CA campaign acknowledges Californians’ efforts to conserve water so far during this four-year drought, yet makes it clear that Californians can do even more to save. Save Our Water’s Keep Saving CA campaign will run through the end of June and includes billboards, outdoor media, traditional and digital radio, digital and social media, and on-the-street efforts that will be seen and heard throughout the state.

This week Save Our Water also unveiled a robust new website at SaveOurWater.com filled with tips, tools, and inspiration to change every Californian’s water lifestyle. Among the features on the website is a new tips section allowing users to visually explore how they can save water both inside and outside the home.

“Sierra Nevada snowpack supplies 30 percent of our water each year, and with no snowpack to speak of this year, we face a long and dry summer,” said Mark Cowin, Director of the California Department of Water Resources. “Many Californians have taken steps to reduce their water use, but we must do more. Save Our Water is a great tool for Californians to find new ways to save water around the home.”

“California is in a historic drought and all of us must take unprecedented steps to save water,” said Tim Quinn, Executive Director of ACWA. “From fixing leaks to ripping out grass, Californians have to change their approach to using water.”

Throughout the drought, Save Our Water has aimed to give Californians tools and tips to help everyone easily conserve at home and at work, every day. Save Our Water connects with Californians on its Facebook page, Twitter and Instagram accounts.

Governor Edmund G. Brown Jr. has directed the first-ever statewide mandatory water reductions in California, calling on all Californians to reduce their water use by 25 percent and prevent water waste. Save Our Water is a partnership between the Association of California Water Agencies and the California Department of Water Resources.